How to drive insane amounts of traffic from your Instagram to your website.
You’ve come to the right place.
There are rumors out there, my friend. Lots and lots of rumors that Instagram DOESN’T drive traffic to your website.
Thankfully, those rumors are 100% false. Otherwise I wouldn’t be writing and delivering this beautiful blog post to you, now would I?
Since its release in 2016, Instagram Stories has shaken up the digital marketing scene.
With each new feature, it’s given freelancers, brands, and influencers a powerful way to engage with their audience and grow their brands.
Instagram Stories is the BEST way to get clicks and page views to your website from Instagram.
Plus, I love experimenting with the latest features to see how I can use it to improve my monthly traffic and sales even more.
In this guide, I’ll break down some of my favorite tactics that will help your business get the traffic love it deserves – all from Instagram.
Here are 6 ways you can generate insane amounts of traffic from your Instagram to your website.
1. Add Links to Your Instagram Stories
If you have more than 10K followers on Instagram and a business account, you can use the app’s powerful “swipe up” feature.
It allows you to add a link to any of your Instagram Stories, making it the best way to drive traffic back to your website.
Use photos, videos, GIFs and design to generate interest, and encourage people to swipe up! on your link.
Don’t forget to add a visibly obvious call-to-action for your viewer to swipe up as the “See More” text that emerges at the bottom of the screen to indicate a link is attached to the Story is small and can easily go unnoticed.
Bonus: Once you have the link feature, you can reach out to brands and help drive traffic from your Instagram Stories to THEIR websites for a fee or product exchange.
2. Ask Your Audience to Direct Message You
Whenever I’m stumped about what to post or write about, I look at my DMs.
It’s a great way to see what questions people have for me. I’ll then answer it and direct them to my blog, to my Instagram masterclass, or another relevant resource of mine.
If I notice a lot of people asking the same thing, I’ll use the “swipe up” feature on my Instagram Story to share the post that answers my follower’s questions.
Not getting tons of DMs to draw inspiration from?
Use the question sticker on Instagram Stories and ask your audience what they need help with or what they’d like to know.
Even if you don’t have a blog post answering their question, it can help point you in the direction of what you should write about next.
3. Use Instagram Stories to Tease Your Audience
Got a new blog post or product launch?
Great!
But don’t just create one Story, add your link and then pray for traffic. 🙏
If you want people to click through to your website, you need to create anticipation.
One of my favorite ways to do this is with my blog articles. I like to let people know what’s coming next and when it’s live.
Even if you don’t have a blog post answering their question, it can help point you in the direction of what you should write about next.
3. Use Instagram Stories to Tease Your Audience
Got a new blog post or product launch?
Great!
But don’t just create one Story, add your link and then pray for traffic. 🙏
If you want people to click through to your website, you need to create anticipation.
One of my favorite ways to do this is with my blog articles. I like to let people know what’s coming next and when it’s live.
Even if you don’t have a blog post answering their question, it can help point you in the direction of what you should write about next.
3. Use Instagram Stories to Tease Your Audience
Got a new blog post or product launch?
Great!
But don’t just create one Story, add your link and then pray for traffic. 🙏
If you want people to click through to your website, you need to create anticipation.
One of my favorite ways to do this is with my blog articles. I like to let people know what’s coming next and when it’s live.
Then I’ll share the post in various formats:
- I’ll screenshot or screen-record the post
- I’ll do a video talking about it
- And I’ll do a Story about some of the key takeaways inside the post
You can use this tactic to create “mini blog posts” just on the Instagram platform, tutorials using your product, or to promote a new online course.
By spreading out your posts like this, you create an engaging Story.
It helps your audience understand HOW clicking your link will answer their questions or solve a problem.
4. Create Highlights to Consistently Drive Traffic with Instagram Stories
Highlights are one of Instagram’s most valuable features for businesses.
It’s a way to save your hard work and continue showing off your blog posts and links… long after the 24-hour mark.
With Instagram Story Highlights, you can group Stories together and feature them permanently on your profile.
The feature appears directly underneath your bio, giving it a prime spot on your profile for potential new followers.
