BEGALURU: Eros InternationalNSE -1.72 % a leading global company in the Indian film entertainment industry, said that its today that its over-the-top entertainment platform Eros Now has entered into a strategic distribution partnership with Xiaomi, for its smart Mi LED TVs.
This distribution deal between Eros Now and Xiaomi will further enhance Eros Now’s distribution to the larger screen in India and across Asia.
“Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs. Through this partnership, we are thrilled to bring our larger than life movies and Eros Now Originals on the bigger screens with a richer experience,” said Rishika Lulla Singh, CEO of Eros Digital.
Eros Now will be available within Patchwall on all Mi TVs sold in India, giving all users access to its bouquet of 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals at a monthly subscription of Rs. 49 (Plus Plan) and Rs. 99 (Premium Plan).
Earlier this year, Xiaomi integrated its Mi Video app with on-demand streaming services including Eros Now. This strategic distribution will enable Eros Now to reach out to a global audience who would be able to enjoy content that has a universal appeal. Eros Now’s integration with Mi LED TVs comes at a time when Xiaomi is celebrating its four year anniver in India.
“With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries,” said Sudeep Sahu, Product Manager – MiTV, Xiaomi India.
Xiaomi launched the new Mi LED TV 4 55”, Mi LED TV 4A 43” and Mi LED TV 4A 32” last year armed with native apps from a group of content partners powering it. Eros Now’s content offering adds to the largest content aggregator library in India of Xiaomi. The content offerings now pan out to all three Mi TV’s.