- Patanjali will sell milk at Rs 2 cheaper than its competitors
- It hopes to generate Rs 1,000 crore revenue by 2020 with these additional products.
- The Haridwar-based firm plans to sell packaged drinking water under the brand name Divya Jal in pack size of 250 ml, 500 ml, 1 litre, 2 litres, 5 litres and 20 litres.
Yoga guru Baba Ramdev’s Patanjali has now added few more products to its kitty which include cow milk, curd, flavoured milk, buttermilk and cheese. The company, which had earlier launched noodles, will now start selling french fries too.
The Haridwar-based firm has established a network of around 56,000 retailers and hopes to generage Rs 1,000 crore revenue by 2020 with these additional products. Patanjali said it aims to get Rs 500 crore from dairy products in this fiscal itself.
The company is planning to sell its dairy products in Tetra pack. Our milk would be cheaper than other established brands by Rs 2, said Ramdev while addressing a conference.
We are targeting 10 lakh litre of daily sales, Ramdev added.
In a press statement, Patanjali said that it produced 4 lakh litres of cow milk on the very first day of its operation. It has tied up with around 56,000 retailers and vendors to supply milk across Delhi-NCR, Mumbai, Pune and Rajasthan and expects to produce 10 lakh litres of cow milk every day in the financial year 2019-2020.
The company has also made a foray into frozen vegetables like peas, sweet corn, mixed vegetables, urea free cattle feed, and solar panel production. Patanjali will offer the frozen vegetables at half the cost of its competition. It plans to sell packaged drinking water under the brand name Divya Jal in pack size of 250 ml, 500 ml, 1 litre, 2 litres, 5 litres and 20 litres.
Earlier this year Patanjali had announced to launch swadeshi jeans by this year end.
Patanjali Ayurved is struggling in recent times. Its growth faltered during the past 12 months as rivals, mostly multinationals, launched natural and herbal products to counter the challenge of the Baba Ramdev-led enterprise.
Patanjali’s sales volumes grew 7% during October-March 2018 and 22% in April-September 2017, according to data from Kantar Worldpanel, a global consumer research firm. That’s a sharp fall from 52% growth in October-March 2017 and 49% during April-September 2016.