App that helps men decode their wives

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A Japanese app designed to help husbands “translate” their wives’ behaviour has provoked a furious backlash.

Ezaki Glico Co, the country’s largest confectionery makers, released the Kope app in early February in a bid to encourage partners to share the responsibility of raising children. But a website set up to promote the app provoked outrage for its controversial advice to husbands, according to ‘The Telegraph‘.



It argued men and women can clash due to their different brains. “As the male brain and the female brain are different in terms of the structure of the circuits and signals, their output will differ even if they get the same input,” it said.

It included further advice, which was described as “translating mother’s feeling for father”, which traced eight potential patterns of behaviour when a wife becomes angry and “translated” phrases for a man to be mistrustful of.

The app claims that when a woman says, “It’s pointless for us to remain together”, she is in actual fact asking, “How do you feel about me?”



While, the comment “This is really hard” actually means “You need to express appreciation for what I’m doing”.

The app advises a man to apologise and say “I’m sorry for making you feel lonely” if a woman asks: “Which is more important to you, your job or your family?”

It also advises men to change the subject to the problems he is experiencing in the workplace in order to deflect from her line of questioning.

The app has been fiercely criticised on social media with one critic hitting out at the firm for “openly displaying disdain for women based on the notion that you don’t have to take what women say seriously but show some sympathy or gratitude as a gesture”.

The company has changed sections of the app and the website but has not provided a commen. “We take customers’ opinions to heart and make efforts to improve,” it said in a statement.